Jaclyn Herrera, Expands CMO role to include SVP Product Sales at Vortex Companies
September 19, 2022
(Houston, TX – September 29, 2022) The Vortex Companies, a leading provider of advanced trenchless water and sewer technologies and infrastructure renewal services, announced today the promotion of Jaclyn (Jackie) Herrera, Chief Marketing Officer, to the new and expanded role of CMO & SVP of Product Sales. In this expanded role, Jackie will lead the company’s customer experience and territory sales managers, as well as the marketing team, in a more unified approach to communicating and promoting Vortex’s broad products and solutions portfolio.
“We have incredibly strong and diverse marketing and sales teams. Under Jackie’s leadership and history of success, we will create powerful synergies in the marketplace,” said Mike Vellano, Vortex Companies CEO.
“I am extremely excited to take on this challenge of leading Vortex Product Sales. I am honored to be working with such an experienced team. Their product knowledge and deep understanding of the marketplace coupled with our portfolio of solutions will make our commitment and ability to serve customers a powerhouse.”
Herrera spent the first half of her 19-year career working at two Houston-based brand and marketing agencies. Proving to be an adept brand manager and marketing strategist, she quickly rose through the ranks into leadership positions.
In 2010, Herrera was hired by The Weir Group’s Oil & Gas Division to head up its global marketing and branding efforts after it entered a new market in the Upstream Land Sector. Over the course of 10 years, Herrera had multiple roles, including overseeing the company’s marketing communications, branding, wellhead business development, and sales programs. She also led the Artificial Lift product line and led operations for the North America Wellhead manufacturing plant.
“Jackie has led successful sales teams in the past and has had a tremendous impact in her first year at Vortex. We are excited to see what she can bring to her new role,” said Vellano.
About the Vortex Companies
The Vortex Companies is a leading provider of advanced trenchless water and sewer technologies and provides turnkey services to cost-effectively renew municipal, industrial and commercial infrastructure. Vortex, along with its partners, offers the most diverse technology platforms in the industry. This includes manhole and pipe rehabilitation materials, polymeric coatings and resins, sewer robot systems and high-speed drain cleaning tools and allows customers the opportunity to select the best fit for their system.
Operating globally, Vortex remains focused on its vision of expanding and providing a broad range of industry-leading, cost-effective trenchless infrastructure renewal solutions, supported by experienced and trained personnel. For more information go to: vortexcompanies.com.
- Bethany Hilt |
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